Tropicfeel, kutanga, inotarisira kutsigira fashoni yakagadzikana nekushanyirwa nekusimbisa kushandiswa kwezvinhu zvakasiyana-siyana zvakadai sema sneakers, zvipfeko uye bhegi rayo reShell richangobva kuunzwa, kuodza mwoyo kuunganidzwa kwezvinhu muwadhiropu. Kugadzirwa kwezvipfeko izvi zvakagadzikana kune chinangwa chekudzikisa kukanganiswa kwezvakatipoteredza kweindasitiri yemachira.
Muchinyorwa chino tichakuudza zvese zvaunoda kuti uzive nezve fashoni yakagadzikana pamaoko eTropicfeel uye zvakanakira zvainazvo.
Tropicfeel birth story
Rwendo rwekuenda kuThailand neshamwari, bhegi rizere nemateya mana emateki, uye nguva yekuziva. Izvi ndizvo zvinhu zvakafambisa Alberto Espídos kushandura mafambiro ehupenyu hwake, kutama kubva kumakambani enyika ye equity crowdfunding kusvika pakuva muzvinabhizimusi.
Ndichiri kushanda kuCrowdcube, Europe inotungamira bhizinesi rekudyara bhizinesi kambani, mudiki wechiCatalan akatanga zororo rekuenda kuSoutheast Asia, iro rakazove chiitiko chinoshandura hupenyu zvechokwadi. Zvisinei, paakasvika kuBahía Maya, nzvimbo inoorora yefirimu rinonzi The Beach, akakurumidza kuona kuti paradhiso yakaisvonaka yakaratidzirwa naLeonardo DiCaprio navaaifamba navo yakanga iri kure zvikuru.
Muna 2018, hurumende yeThai yakamanikidzwa kuvhara nzvimbo iyi nekuda kwekukanganisa kwekushanya pamaruva nemhuka, zvichisimbisa nyaya yapfuura yekuwandisa. Maererano nemufambi ane shungu uyu, uyo Inoisa pamberi uye kuenderera mberi, kufamba kunogona kuve chiitiko chinonetsa chinopesvedzera zvakanyanya zvipenyu, hupfumi hwenzvimbo uye nharaunda, zvichisiya kukanganisa kusingaperi.
Munguva yerwendo rwake rwekuAsia, Espídos akaisa peya ina dzeshangu dzemitambo mubhegi rake. Mushure mekupedza rwendo rwunonetesa rwemakiromita zana, vaviri vaviri vakaonekwa sevasina kukodzera kushandiswa zvakare uye vakaraswa nekukurumidza.
Muna 2017, muzvinabhizimusi akatanga basa rekugadzira shangu dzinochinjika dzakagadzirwa kubva kune yakasimba, eco-hushamwari zvinhu. Kuedza uku kwakanangana nekubatanidza kukosha kwekuchengetedza kwezvakatipoteredza nekugadzirwa kwefashoni yakadzika midzi mumisimboti yekunonoka fashoni. Chinangwa chaive chekugadzira shangu dzaigona kuderedza huwandu hweshangu dzaitengwa nekurongedzerwa mukati merwendo.
Idzi shangu dzainge dzisina kuitirwa kushanya chete, asi dzaidawo kubatanidza zvisina musono muhupenyu hwezuva nezuva hwevanopfeka, kuve nechokwadi chekuti zvigadzirwa zvehunyanzvi hazvina kupera zvisina kushandiswa mumachira avo. Muoni ari kuseri kwechiratidzo ichi, anozivikanwa seTropicfeel, akashandura chiroto ichi kuita chokwadi.
Tropicfeel akaberekwa kubva ku crowdfunding
Zvichienderana neruzivo rwake rwakakura uye kunzwisisa kwe equity crowdfunding, akafunga kuburitsa mhando yake kuburikidza nemushandirapamwe wekupa vanhu mari. Kufanotaura zvinozoitika munzvimbo yekutsvaga mari yepamhepo zvinogona kunetsa nekuda kwekushaikwa kwedata renhoroondo uye kusava nechokwadi kwakatenderedza maitiro evanhu kune chigadzirwa chitsva. Zvisinei, Mushandirapamwe wavo wakawana zvisati zvamboitika paKickstarter, chikuva chinotungamira chekuwanisa mari mapurojekiti ekugadzira.
Mukubudirira kunoshamisa, dhizaini yake yekutanga Monsoon yakawana mari yakawanda yeshangu pachikuva. Yakagamuchirawo rubatsiro rusingaenzaniswi mumushandirapamwe weSpain uye yakatora makumi matanhatu neshanu kubva kune anopfuura 65 anotsigirwa mapurojekiti. Kubudirira uku kwakashandura kuita mari yemamiriyoni maviri. Mumazuva makumi matanhatu chete, vakapfuura zvaitarisirwa nekugadzira zvinopfuura 60 peya dzemateki.
Iyo inotevera sneaker modhi, Canyon, yakadzokorora kubudirira uku uye yakachengetedza nzvimbo yechi73 muchirongwa chemushandirapamwe wepuratifomu. Yakava shangu yechipiri yakabhadharwa zvakanyanya uye yechipiri inonyanya kufarirwa yeSpanish Kickstarter campaign.
Sekureva kwaEspídos, kuwanda kwemari hakuna kungobatsira chete kuti tibatane nevatengi vakavimbika vainyatsotenda uye kunzwisisa chigadzirwa chedu, chirevo uye mhando, asi zvakatibvumidza kutora bhizinesi remhando yepamusoro zvichienzaniswa neindasitiri yefashoni inokurumidza.
Iyo feat uye chinangwa cheTropicfeel
Chikwata cheTropicfeel chine chinangwa chekushandura tsika dzevatengi nekutarisa kune vafambi uye kushandisa chigadzirwa seshangu sechipo chekuchinja. Kunetseka kwavo kuri muindasitiri yefashoni inokurumidza, iyo inogadzira mwaka ingangoita makumi mashanu pagore uye inotungamira kune chamupupuri chekutengesa. Makambani anobatanidzwa muindastiri iyi anotenga kwakawanda, anochengeta hesiti yavo, uye kana fungidziro yavo ikatadza, zvese zvinopera mumarara.
Pfungwa yekutenga-inoda semuenzaniso webhizinesi inobvumira nzira ine mutoro wekutengesa kwezvinhu. Nekugadzirisa kugadzirwa kunosangana nezvinodiwa, iyi system zvinonyatso dzikisa marara uye kuderedza kukanganiswa kwezvakatipoteredza kunoenderana nekuwanda kwekuwedzera uye kuwanda kwezvinhu. Iyi nzira inovimbisa kuti zvakakosha uye zvigadzirwa zvakanyatsoenderana.
Kuti zvienderane nechinangwa chekugadzira hurongwa hwekutengesa husingawirirane nemhoteredzo, zvakave zvakafanira kugadzira chigadzirwa chaizoshandura maitiro eindasitiri yemafashoni kune zvinhu uye kugadzira.
PaTropicfeel, 70% yezvinhu zvinoshandiswa muzvigadzirwa zvayo zvinogadzirwa kubva musanganiswa wepurasitiki uye zvinhu zvakadzokororwa. Nekuda kwekuedza kwako, Anopfuura mazana matatu ezviuru mabhodhoro akaraswa akashandiswa zvakare, zvichivapa mukana wechipiri wekubatsira.
Pamusoro pezvo, vanovimbisa kuti vatengesi vavo vanovapa pachena zvizere maererano nekupa uye kugadzirwa kwezvinhu. Ivo zvakare vanobatana nesangano rinobatsira kutarisa kusimudzira maitiro. Kuunganidzwa uye kuongororwa kweruzivo urwu kwakakosha kuitira kuti vakwanise kuongorora uye kuyera mhedzisiro yezvakatipoteredza zvekushanda kwavo.
Kufunga Mu, rudzi rwainyatsoziva fashoni, akaunzwa kuti atsigire kubira kwavo kwazvino mukupfeka. Pamusoro peizvi, vakabudirira kugadzira yakagadzikana fashoni muunganidzwa inonzi Stand Up, iyo inoshandisa hemp uye organic donje zvinhu.
Yakagadzikana uye isina nguva fashoni
Chinangwa cheTropicfeel chekukurudzira vafambi vane hunyanzvi chinoratidzwa muunganidzwa wayo mudiki asi wakakosha wezvipfeko zvinogara uye zvisingaperi. Sekureva kwekambani, hemp ndeye ecological fiber ine kushoma kwezvakatipoteredza. Kusiyana nezvimwe zvirimwa, hazvinei nefetireza yekugadzira pakurimwa kwayo. Uyezve, Chimiro chayo chinoyeuchidza cherineni, chinoita kuti ienderane nemamwe mafizi echisikigo akadai sekotoni kana bamboo.. Nekuda kweizvozvo, machira akagadzirwa kubva musanganiswa wehemp anogara akasimba.
Uyezve, kukura kwehemp kunosanganisira kunyudzwa kweCO2 kuburikidza nemaitiro e photosynthesis, zvichikonzera kukanganisa kabhoni uye kubatsira mukuchengetedza nharaunda. Kuedza kwakaunza zvikomborero zvakapetwa kaviri.
Ndinovimba kuti neruzivo urwu unogona kudzidza zvakawanda nezveTropicfeel uye yakagadzikana fashoni.