Wanke Greenwas: Menene shi kuma yaya za'a gane shi?

greenwashing

Duk kamfanonin da suka goyi bayan manufofinsu ta hanyar siyar da kayayyaki da aiyuka bisa tsarin rayuwa ta wucin gadi ba koyaushe suke zuwa suyi wasa da dabarun tallan su ba. Ka tuna cewa tallan yana da dabaru iri-iri waɗanda manufar su kawai ita ce sayar da kayayyaki. Da greenwashing na nufin koren fom na fom kuma yana nufin munanan ayyuka da wasu kamfanoni ke aiwatarwa yayin gabatar da samfuran su. Wannan samfurin yawanci ana gabatar dashi kamar mai ƙawancen tsabtace muhalli, kodayake da gaske ba haka bane.

Sabili da haka, a cikin wannan labarin zamu gaya muku yadda Greenwashing yake aiki, yadda yakamata ku gane shi da halayen sa.

Yadda Greenwashing yake aiki

kore kore

Ba duk kamfanoni ke amfani da manufofin samfuran ɗabi'a da ɗabi'a ba. Babban maƙasudin shine sayarwa da samun riba mai yawa. Yawancin kamfanoni suna amfani da dabarun talla na kore inda suke sayar mana da ra'ayin samfurin lokacin da samfurin baya bin abin da aka gabatar mana. Nau'in kayan kwalliya ne ga mai kallo ko kuma abokin cinikin da zai ba da ra'ayin karya game da wani abin da ba shi da mutunci sosai da mahalli.

Yana kama da juyin halitta game da al'adun gargajiya na fararen fata inda wasu kyawawan al'adun al'adu na kamfanoni ko cibiyoyi suka shigo ciki wanda yawancin shari'o'in basu da wani nau'in dabi'a kuma kawai suna kokarin tsabtace hotonsu don kada suyi asara ko sake dawo da abokan ciniki.

Ana iya cewa Greenwashing An fahimta azaman shigar da jama'a zuwa ga kuskure ko fahimta daban-daban game da samfur, jaddada takardun shaidarka na muhalli na kamfani, mutum ko samfur lokacin da basu da mahimmanci ko mara tushe. A sauƙaƙe, kamfanoni suna amfani da damar rashin ƙarfi na mutanen da ke yin amfani da alhakinsu don komawa zuwa wasu ayyuka da samfuran. Waɗannan nassoshi suna ƙoƙarin ƙarfafa ƙa'idodin ɗabi'a da ɗabi'a wanda ya ƙare a cikin haɓaka halayyar da, daga ƙa'idodin zamantakewar al'umma, abin ya shafa. A yadda aka saba wadannan dabi'u sun dogara ne akan dorewa da kare muhalli.

Rigakafin da fitarwa

wankan kore dan kawata kayan

A cikin yunƙurin hana Greenwashing, an yi ƙoƙari don faɗakar da abokan ciniki da kamfanoni game da dabarun tallan daban da ake aiwatarwa. Za mu ga wasu dabarun da wasu kamfanoni ke yin Greenwashing da su:

  • Suna amfani da kalmomin shubuha: yawanci sharuɗɗa ne ko kalmomi waɗanda ba su da cikakkiyar ma'ana. Misali, a kan alamomi da yawa muna samun kalmar “abokai na mahalli”. Wannan da gaske bashi da asali ko kaɗan, tunda ba za ku iya zama abokin yanayin ba.
  • Abin da ake kira koren kayayyakin ana amfani dasu sosai a fagen tsabtace kayan shafawa. Waɗannan kamfanoni ne waɗanda ke ba da samfuran da ke tsaftacewa cikakke tare da launuka kore da hotuna na ɗabi'a da ɗanɗanonta. Koyaya, yayin samarwa da amfani da waɗannan samfuran, ruwan kogunan da ke kusa sun ƙazantu sosai. Dangane da kayan shafawa, yana ba da hoto na cikakkiyar lafiya, yayin da don samar da waɗannan samfuran, ana buƙatar ɗimbin abubuwan haɗin abubuwa waɗanda ke gurɓata mahalli.
  • Shawarwari hotuna: yawanci muna samun wasu da aka yiwa alama da hotunan jiragen sama waɗanda ke barin sahun fure a cikin iska. A bayyane yake cewa tauraron gurɓatacce ne kuma suna ƙoƙari su sake shi da furanni a cikin iska.
  • Saƙonni marasa mahimmanci: Galibi galibi muna samun halaye da yawa na mahalli a cikin abubuwa da yawa inda ba shi da kowane irin mahimmanci.
  • Ciki har zuwa mafi kyau a rukuninsa: wannan shine mabuɗi. Wani alama ko kamfani galibi ana ayyana shi azaman mafi ɗorewa ko koriya fiye da sauran ta hangen nesa. Misali, yawancin rahotanni na shekara-shekara kan kamfanoni galibi suna bayyana cewa sun fi ci gaba ko kuma sun ƙazantar da ƙasa da sauran kamfanoni.
  • Akwai bincika samfurin gabaɗaya: Misali bayyananne shine tsire-tsire na nukiliya waɗanda aka inganta su a matsayin ƙananan gurɓata, lokacin da suke amfani da haɗarin haɗari da makamashin gurɓata don samun kuzari. Wani lamarin kuma shine taba. Suna ƙoƙari su mai da su kamar samfurin kayan ƙasa daga ƙasar kanta kuma suna amfani da launi shuɗi da fakiti don sanya shi da lafiya.

Hanyoyin gano Greenwashing

hanyoyin sayarwa ta amfani da muhalli

A cikin yawancin samfuran samfuran suna amfani da harshe mai rikitarwa wanda ya haɗa da kalmomi ko jimloli waɗanda ke nuni ga fa'idodin ci gaba da mahalli. Wadannan yarukan yawanci suna da rikitarwa wadanda masana masana'antu ne kawai zasu iya fahimta. Manyan kamfanoni na iya samun rarrabuwa ko ƙaramin kamfani wanda ke biyan ƙa'idodin muhalli da ɗorewa.

Hakanan suna amfani da da'awa ba tare da shaidar kimiyya ba ta ƙungiyoyin hukuma. Yankin jumla kamar "na iya zama mafi kyawun samfuri" "ana iya tabbatar da hakan". Waɗannan jimlolin suna ƙoƙari su guji duk hotunan gurɓataccen mahalli wanda yawanci ake alakanta shi. Sadarwa ta gani ita ce hanya mafi sauki don gano Greenwashing. Wadannan sune wasu daga cikin shawarwarin dan gano ire-iren wadannan dabarun.

Zamu ga wasu misalai na yau da kullun na Greenwashing. Yogurts na Organic dole ne su canza sunan, kodayake har yanzu akwai mutane da yawa waɗanda suke da hankali cewa samfurin ya fi lafiya. Wannan shine ɗayan manyan dabarun talla na kore don yaudarar hankulanmu. Wani sanannen Greenwashing shine McDonalds. Kamfani ne wanda ake ƙara zargi da aikata munanan ayyuka kuma a cikin sadarwa suna ƙoƙarin siyarwa cewa ana samun albarkatun su daga tushe masu ɗorewa. Bugu da kari, suna kokarin zana yawancin gidajen cin abinci koren kuma sun bar tsohon launin ja wanda ya saba da su koyaushe.

Wani misalin kuma shine na maganin bioplastics da ke kokarin sanya mutum yayi tunanin cewa kwalabe an yi su ne da kayan aiki. A gaskiya ba su bane. A ƙarshe, ana iya cewa kamfanoni suna ƙoƙari su yi koren wanka ta amfani da dabarun kiyaye muhalli gama gari don yaudarar jama'a su gaskata cewa za su sayi samfuran ci gaba. Haƙiƙa ɗan adam bai bar mamakinmu ba kuma duk wannan hangen nesan dole ne a wargaza shi.

Ina fatan cewa tare da wannan bayanin zaku iya ƙarin koyo game da menene Greenwashing, yadda za'a gane shi da kuma menene halayen sa.


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